Balenciaga Afterworld




The game Afterworld, created by Balenciaga, is one of my favorite fashion projects. This game is launched during the lockdown. Every brand tries to find a new way to present its new season instead of a runway. 

The game is also the show of Balenciaga F/W2021; I really love how they bring a fashion show to a virtual world, and everyone can be engaged with it equally. 

The game's content is an adventure; players don't have much freedom but go through many characters with new season garments. Even though it is still an exciting experience. Also, the story is about a future world and dark, which matches the brand style, so players(viewers) won't have a strange feeling of this kind of innovation experience. 






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