wmwunity

 I want to create a pure spectator world. Characters in the world are all dead, like sculptures; the way the audience engages with it is to watch it from different angles & perspectives.  Instead of making a game, I prefer to create a fully visual-driven world. The way to play is more like riding a well-designed ride. Unlike video, I still want the audience to somehow control what they want to see.

The game Afterworld, created by Balenciaga, is one of my favorite fashion projects. This game is launched during the lockdown. Every brand tries to find a new way to present its new season instead of a runway.  The game is also the show of Balenciaga F/W2021; I really love how they bring a fashion show to a virtual world, and everyone can be engaged with it equally.  The game's content is an adventure; players don't have much freedom but go through many characters with new season garments. Even though it is still an exciting experience. Also, the story is about a future world and dark, which matches the brand style, so players(viewers) won't have a strange feeling of this kind of innovation experience.